David's Bridal Names January Digital New Digital Agency of Record

NEW YORK, May 16, 2018 — January Digital announced that it has been named digital marketing agency of record by David's Bridal, the leading bridal and special occasion retailer in the United States.  The selection follows an agency review initiated earlier this year.  Onboarding is underway between the two companies.

Founded in 1950, David's Bridal has grown into an international wedding dress destination, with more than 330 stores throughout the U.S., Canada, Mexico, and the U.K.  As one of the country's fastest-growing independent digital agencies, January Digital's combination of full funnel agency and in-house consulting work makes them uniquely equipped to help drive David's Bridal's success.  January Digital's core services will be paid search, PLAs, display media, programmatic media buying, and paid social media.

“We are delighted to begin our partnership with January Digital,” said Elizabeth Crystal, CMO for David's Bridal.  “We look forward to taking full advantage of their strong, data-driven approach to digital and to integrating our teams to further our business and engage our customer.”

“We're honored to be selected as the digital agency of record for David's Bridal,” said Vic Drabicky, January Digital's Founder & CEO.  “David's Bridal is an incredible brand filled with talented people.  We look forward to a collaborative relationship.”

About David's Bridal
With more than 60 years of experience dressing women for all of life's special occasions, David's Bridal is built on the ideal that every woman deserves to have the wedding dress of her dreams regardless of her style preference, shape, size or budget.  We believe in inclusivity, authenticity and empowerment and it is our mission to help every woman find the bridal gown that will allow her to be the best, most genuine version of herself on her wedding day. David's Bridal is dedicated to helping each bride-to-be find her perfect dress with the assistance of online planning tools, knowledgeable stylists, and expert seamstresses who will guide her through her entire dress buying journey. With more than 300 stores located across the US, Canada, UK, Puerto Rico and a franchise location in Mexico City, we offer the convenience of one-stop shopping for the bride and her entire bridal party. To learn more about David's Bridal, visit www.davidsbridal.com and connect on social media through Pinterest, Instagram, Facebook and Twitter.

About January Digital
Founded by Vic Drabicky in 2011, January Digital is a data-led full funnel digital marketing agency and in-house consultancy specializing in retail, luxury and beauty.  The company, which now boasts nearly 40 employees across New York City and Dallas, was named to Inc. Magazine's 2017 list of fastest growing companies.  Regularly recognized for its work achievements, the agency is most proud of its pro-employee policies and efforts to help those in need.  For more information, visit http://januarydigital.com/.

Cision View original content:http://www.prnewswire.com/news-releases/davids-bridal-names-january-digital-new-digital-agency-of-record-300649838.html

SOURCE January Digital

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s, Wired.com, Vice and Salon.com. He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.

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