pune, India — 05/17/2018 — Market Overview:
Healthy Smoothies Market is projected to grow at a CAGR of 10.02% over the forecast period. Healthy smoothie is a thick blended mixture of seeds, vegetables and fruits which is rich in vitamins, fibers, and other nutrients. Commericailly available healthy smoothies in the market have key ingredients as flax, chia seeds, papaya extract, and spinach. Healthy smoothies are rich source for antioxidants which makes it a good natural detoxifing agent, owing to extra health benefits. These drinks are useful in maintaing body cholesterol, hypertension and other body disorders.
The U.S. is expected to show a higher growth rate in the healthy smoothies market over the forecast period 2017-2023. The U.S. is dominating in healthy smoothies market due to high demand for healthy smoothie's drinks owing to the changing preference for convenience food and health consciousness within the population.
Furthermore, health concerns like diabetes, cholesterol and blood pressure caused by junk food is expected to support the growth of global healthy smoothies market. Also, focus on freshly prepared smoothie over processed smoothie is supporting the growth of the healthy smoothies market. The U.S. healthy smoothies market is projected to grow at a CAGR of 10.0% during the forecast period 2017-2023.
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Major Key Players:
This report includes a study of strategies such as mergers, acquisitions, and product launches by the major healthy smoothies players. It further includes product portfolios, developments of leading players, which includes
Crussh Juice Bars (Australia)
Barfresh Food Group (U.S.)
Bolthouse Farms, Inc. (U.S.)
MTY Food Group (Canada)
Innocent Drinks (U.K.) and
Smoothie King (U.S.)
Growing popularity of organic smoothie as an alternative to breakfast
Increasing awareness about health benefits of healthy smoothies
Surge in high-fiber healthy smoothie
Healthy smoothies is segmented on the basis of the type which includes, fresh and processed healthy smoothies. In this segment, processed healthy smoothies is dominating the market. The processed Healthy Smoothies Market is expected to grow substantially owing to higher shelf life over the forecast period. However, freshly prepared healthy smoothies is experiencing a high demand from consumers owing to absence of added preservatives and is expected to grow during the forecast period.
On the basis of functional ingredients, the healthy smoothies market is segmented in seeds, fruits, vegetables and others. Among all the functional ingredients, fruits and vegetables is dominating the market because of easy availability and high production. However, the demand for seeds based healthy drinks is expected to experience a high demand owing to a wide range health benefits like maintaining healthy cholesterol and blood pressure levels and preventing hypertension.
Furthermore, on the basis of ingredient form, the market is segmented into powder, liquid syrups and others. In this segment, liquid syrups is dominating the market owing consumer preference for pre-prepared drinks.
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The global healthy smoothies market is segmented under the following regions,
– Rest of Europe
– Rest of Asia Pacific
Rest of the world
– South Africa