What Millennials Really Want From Work and Life

GREATER NEW YORK CITY – 04-12-2019 — Millennials are the most researched – and most maligned – generation ever. Growing up as children of Boomers with massive expectations for advanced education, high-paying jobs, asset accumulation and other milestones, many Millennials have had their hopes for a bright future dashed or postponed by the Great Recession, even in a historic bull market with record-low unemployment. 

 And still, an entire cottage industry, complete with thousands of daily articles, hundreds of books published yearly, has in the last decade dubbed Millennials everything from lazy, entitled and flaky employees to kale-eating, parents’ basement-dwelling hipsters, killers of ketchup and mayo, plus sharing economy champions who never plan to buy a car or home, never mind marry or have kids.
 And as Millennials become the largest demographic in the workforce and increasingly move into leadership positions, employers and HR leaders are still puzzled by conflicting data and their own experiences as to what makes Millennials tick.
 While short-term perks and reactive strategies fail to increase Millennial engagement and retention, employers are increasingly asking what Millennials actually want. Here’s where “What Millennials Really Want From Work and Life” cuts through the noise to get to the heart of the Millennial experience. Scouring the available research, plus client narratives and his own crazy story as a(n old) Millennial who went through massive school debt, four career changes, huge setbacks and challenges, Kruman has found that Millennial vices at work and in life are greatly exaggerated. The book is a deep well of insights about Millennial habits, psychology, language, mindset, life design, ideal employee experience and customer experience, among others. Kruman has used the principles and conclusions he outlines in the book to successfully consult corporations and fast-growth start-ups on HR Transformation and improving the employee experience, as well as to coach hundreds of Millennial executives to become effective managers, improve productivity and revitalize their careers.  To learn more about the author’s consulting work and speaking, please visit YuriKruman.com. The book is available in hard copy, paperback and e-book through Business Expert Press, as well as on Amazon and online bookstores worldwide. 

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About the Author: Bob Cooper

Bob Cooper is Canadian Business Tribune''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in London Ontario and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s, Wired.com, Vice and Salon.com. He also has served as a journalist and consultant on documentaries for CBC and Global News . In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.